Client
The Royal Armouries (the National Museum of Arms and Armour)

Project
To create a brand for selling Old English Mustard and future products.

Solution
Most museums and historic properties sell souvenir products, commonly with the 'your logo goes here' approach.

By taking a related name (Great Harry was Henry VIII's nickname) and showing the character in his suit of armour, this full colour packaging tripled sales of the mustard overnight.

The Royal Armouries now sells a range of sauces, pickles, chocolate, tea towels etc. all carrying the Great Harry brand.