Client
The National Army Museum

Project
The first of a series of regular special exhibitions and a new way of using the temporary galleries of the museum. Also the first venture into advertising on the Underground.

Solution
A brand was created using the little drummer boy from an original illustration. Exhibition graphics, a four-colour souvenir guide, four-colour poster, adverts and private view invitations were all created using the brand for the first time in the museum. All objects were captioned using the sub-identity which was also applied to the educational material.